Applifier launches Everyplay GameAds for targeted mobile video ads

Applifier launches Everyplay GameAds for targeted mobile video ads

& bull; Oct 3rd, 2013
Image via Applifier

Image through Applifier

Game cross-promotion network Applifier has actually revealed the launch of Everyplay GameAds, bringing highly targeted video advertisements to mobile players, leading to high CPMs and engagement.

Everyplay GameAds work to target certain users with high lifetime value capacity. As such, the video advertisements are only shown in games as interstitial video advertisements, or as opt-in opportunities, where individuals might watch a video ad to receive a cost-free product (as an example). These advertisements are more targeted to users using Applifier’& rsquo; s proprietary algorithms, all with the objective of accomplishing higher response rates than various other mobile ad networks.

Throughout the Everyplay GameAds beta, the GameAds videos were put into rotation in games consisting of Ruzzle, Hillside Climb Racing, 4 Pics 1 Word and Track Pop. While the specific developer and game wasn’& rsquo; t exposed by Applifier, we know that throughout the beta duration, one developer earned over $1 million in 45 days thanks to Everyplay GameAds.

Everyplay GameAds are now readily available to all designers within Applifier’& rsquo; s network, and beta developers are already offering the platform plenty of praise.

“& ldquo; The eCPM and fill rate with GameAds definitely blew us away. It’& rsquo; s the greatest monetizing in-game ad network that we’& rsquo; ve ever dealt with in English-speaking countries,” & rdquo; stated Sebastian Schmitt, CEO of Lotum GmbH, in a business statement. Lotum GmbH lags hits like 4 Pics 1 Word and True or False.

Applifier’& rsquo; s Everyplay program was originally launched in 2012 as a means for gamers to tape-record moments of iOS gameplay, and then share those clips with their friends via Facebook, YouTube or Twitter. The platform broadened with a FaceCam function in February, making video recordings and replays more personal.

Designer interested in learning more about the Everyplay GameAds program can get begun on Applifier’& rsquo; s website.

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About The Author


Neil Farley Hi My name is Neil Farley Neil Farley Google+ Bio: My family are paramount. I like to spend a lot of my time with my Wife and Three lovely Girls. I am an Electronic Engineer with loads of PC / Web developing experience. I am an accomplished programmer of multiple languages with years of experience with data applications in the Cellular, Automotive, Communication and Avionics Marketplace. My hobbies are varied but include Computers, Electronics, Shortwave Listening and Developing MMORPG games. I have built a great deal of computers ranging from my first Sinclair ZX81 Kit all the way through to PC's and other proprietary system equipment on HP platforms. I am currently networking in the Social Networking Circles using my websites and blogs. Email:

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