Should I use a mobile App, Mobile Web / HTML5 or Both?

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Today's latte, HTML5 again.

Image by yukop via Flickr


The main problem with mobile apps is that you and your friends don't always have the same devices or even use the same mobile platforms. That's a problem for all companies, as it has to support all the major platforms, from Apple iOS to Google Android and beyond – often putting it in the position of benefitting its competitors. But it's also a big opportunity for companies to shape and dominate a common platform, or at least the top smartphone systems.

 

Why is it good to get on the Mobile bandwagon?
A social example of this is Facebook which currently has 425 mobile users (compared to 825 million total users), at time of writing.

But those millions are fractured among native apps running on specific mobile platforms and browser-based mobile Web apps. Surprisingly, according to a Facebook insider, Facebook's mobile Web app usage outweighs that on Android and iOS combined.

appcelerator_html5_plans

Image by sam_churchill via Flickr

Mobile Web apps give the company the opportunity to be the glue for that common platform, if it can convince developers to use technologies like HTML5 to create mobile Web apps that tie into social sites for distribution and sharing, instead of relying on native platforms (and their individual app stores and ecosystems).

The problem is that HTML5 still has many weaknesses – no access to the phone's camera and other hardware, no DRM support, no PUSH notification, streaming and performance issues, and more – compared to native apps.

The best method is to try to combine technologies into a richer experience with many “hybrid” apps combining native and mobile Web functionality.

Some applications engines do provide building block to the main application stores and also provide a HTML5 web app. Although, these engines are a bit few and far between that off all of these functions.


HTML5

Image by percent20 via Flickr

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Do Only One Task at a Time!

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Thanks for a reminder from Jo Barnes of http://thesocialnetworkingacademy.com for reminding us about the Power of Focus!

“If you chase two rabbits, you will lose them both” – Ancient Hunter’s Proverb

With the hectic pace of modern life it  has created the illusion that people can multi-task; that is, do several tasks simultaneously. Perhaps you have found yourself multi-tasking to become more even more productive. You might be shocked by what you are about to discover.

The human mind is an extraordinary device. So extraordinary that it can focus on practically any one task, no matter how intricate. However, give it two tasks, even trivial ones, and it virtually shuts down.

If you doubt what you just read, then try an experiment: recite the alphabet while you are reading this article, and then see if you remember anything that you read while you were going through the letters.

Or, if you would like to have some fun, you can even try performing a mechanical, automatic task while reading this article. Try singing your favourite song as you continue to read.

What Happened? a do both tasks well at the same time, if you were able to carry them out at all.

The world’s most successful people have written in-depth about the power of focus. By focusing on just one task at a time until it is complete (and not moving on to another unless an emergency compels you to do otherwise), you will enjoy the pleasant feelings that come with making true progress towards your goals. Your motivation will improve and your quality of work will increase.

18 billion apps downloaded and 250 Million iOS devices sold

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Apple shared a few more updated statistics on October 4th on the state of the iOS ecosystem at its iPhone launch event in Cupertino:

  • 250 million iOS devices have been cumulatively sold.
  • There have been 18 billion apps downloaded from the store.
  • There are roughly 1 billion apps downloaded per month.
  • Apple has paid out $3 billion to developers (which implies that the company has made roughly $1.3 billion throughout the life of the iOS app store from its 30 percent revenue share). That’s also up from the $2.5 billion figure Apple reported four months ago, suggesting that the company is paying out just over $100 million per month to developers.
  • There are 140,000 iPad apps and 500,000 apps overall in the iOS ecosystem.

More Time Spent on Mobile Apps than on Desktops

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More Time Spent on Mobile Apps Than Desktops

People are spending more time using mobile applications on average than they are on the web.

The direct analysis using public data from comScore and Alexa is somewhat imperfect, but even if you judge it solely on a directional basis you can see mobile apps are consuming more and more time.

So what are people doing in those apps? Gaming and social networking, which absorb 79% of people's time, according to this source. The rest is news, entertainment, and other apps.

The analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption. This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.

Tip: Spell-Check your Ads prior to publishing!

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Make sure you do some spelling checks in your documents prior to launch and especially when you make ads from the slogans. Although funny, it makes the company look very unprofessional or its a publicity stunt!.

A well-known UK company forgot this tip on the banner ads they have :

 

Animated Gif…

I'm sorry but I had to have a chuckle over that one.

This is a TalkTalk ad hosted on ITV's Xfactor website.

Mobile Subscribers

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It is quite amazing how many people now have mobile phones. With the advent of the smart phones, internet access and searching is set to take over from a previously desktop dominated market for getting info direct on the mobile.

Mobile Subscribers - millions of users

The table shows the millions of subscribers from the continent masses from 2005 to 2010.

  2005 2006 2007 2008 2009 2010 2011 Est
Summary
Totals(mill) 2192 2728 3325 3985 4620 5249 5774*
Increase(%) 24.5% 21.9% 19.8% 15.9% 13.6% 10%*  

Notice that the subscribers are declining over the past 5 years and is likely (projected) to increase by approx 10% from 2010 to 2011.

 

However, If we could find a method to monitise this perhaps this could be the result……

Even if we could target / interest 0.1% of that market and convert it as 1% of them to sales

= 52,490 sales

if the product is $4.95 = $259,825.00

Even if we could target / interest 0.1% of that market and convert it as 8% of them to sales

= 419,920 sales

if the product is $4.95 = $2,078,604.00